Aurora Casket Company Trying to Stop Cremations with Video
R. Brian Burkhardt, YourFuneralGuy (January 25, 2010)
YourFuneralGuy just found a gem: it seems the Aurora Casket Company, one of the big three casket manufacturers in the United States, made a video of a mock funeral for direct cremation, the very villain encroaching on and slowly killing their market.
It’s dry, earnest and, well, pretty awful:
The Death of Direct Cremation from Aurora on Vimeo.
I do applaud the intention — I just hope they’re laughing, too. Whatever some marketing blog or fifteen year old told them, the internet will not save the casket industry… this time.